Privacy Policy

This Privacy Policy governs the manner in which The Chequered Flag Shop collects, uses, maintains, and discloses information collected from users (each, a “User”) of the chequeredflagshop.com website (“Site”). This privacy policy applies to the Site and all products and services offered by The Chequered Flag Shop.

Your privacy is critical to us. Likewise, we have built this Policy with the end goal for you to understand how we gather, utilize, communicate, and disclose personal information.

 

The following outlines our privacy policy:

Collection and Use of Personal Information

• Purpose Identification: Before or at the time of collecting personal information, we will identify the purposes for which the information is being collected.

• Consent: We will collect and use personal information solely for the specified purposes unless we obtain the consent of the individual concerned or as required by law.

• Retention: We will retain personal information only as long as necessary for the fulfillment of those purposes.

• Collection Methods: We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.

• Relevance and Accuracy: Personal information should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.

• Security Safeguards: We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use, or modification.

• Transparency: We will make readily available to customers information about our policies and practices relating to the management of personal information.
   

Personal Identification Information

We may collect personal identification information from Users in various ways, including, but not limited to, when Users visit our site, register on the site, place an order, subscribe to the newsletter, and in connection with other activities, services, features, or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number, etc. Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us.

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Non-Personal Identification Information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer, and technical information about Users' means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

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Web Browser Cookies

Our Site may use “cookies” to enhance User experience. Users’ web browsers place cookies on their hard drive for record-keeping purposes and sometimes to track information about them. Users may choose to set their web browsers to refuse cookies or to alert them when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

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How We Use Collected Information

The Chequered Flag Shop collects and uses Users' personal information for the following purposes:

• To Improve Customer Service: Your information helps us to more effectively respond to your customer service requests and support needs.

• To Personalize User Experience: We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.

• To Improve Our Site: We continually strive to improve our website offerings based on the information and feedback we receive from you.

• To Process Transactions: We may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.

• To Administer Content, Promotion, Survey, or Other Site Feature: To send Users information they agreed to receive about topics we think will be of interest to them.

• To Contact Users: To contact Users via email, phone, or text message to deliver services or information they have requested.

• To Send Periodic Emails: The email address Users provide for order processing will only be used to send them information and updates pertaining to their order. It may also be used to respond to their inquiries and/or other requests or questions. If Users decide to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site.
   

How We Protect Your Information

We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information, username, password, transaction information, and data stored on our Site.

Our Site is also in compliance with PCI vulnerability standards to create as secure an environment as possible for Users.

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Third-Party Websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors, and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites that have a link to our Site, is subject to that website's own terms and policies.

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Changes to This Privacy Policy

The Chequered Flag Shop has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

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Your Acceptance of These Terms

By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.